Digital Marketing Executive
About the Digital Marketing Executive position
We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. Promoting products and services through digital channels is complex. We are searching for a Digital Marketing Executive to use these channels to their fullest potential, because they are becoming increasingly useful for our company.
A great Digital Marketing Executive is passionate about all facets of marketing. As a Digital Marketing Executive, you will be well-versed in the concepts surrounding digital marketing. With a deep understanding of how the Internet can become a strong asset to securing ever-increasing revenue. A tech-savvy mind and intuition for great ideas are essential to success in this position.
Digital Marketing Executive responsibilities are:
Assist in building a lasting digital connection with customers by formulating effective strategies
Plan and oversee brand’s social media activity (Twitter, Facebook, and others)
Increase company and brand awareness through optimized brand advertisements using Google AdWords, Facebook, and other platforms.
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and organize their distribution through a multiplicity of applicable digital channels
Update website, providing insightful, creative ideas for content marketing
Improve user experience through collaboration with design department
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight in online marketing trends and use strategies current to market
Maintain partnerships with media agencies and vendors
Digital Marketing Executive requirements are:
Proven experience as Digital Marketing Executive or similar role
Outstanding knowledge and understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords; email campaigns; SEO/SEM
Working knowledge of ad serving tools such as DART and Atlas
Crystalline, perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
BSc/BA in marketing or relevant field
Excellent skills in the following areas:
Creative content writing
Communication
Interpersonal skills
- Analytics/of an analytical mind
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